Creative headlines for dating websites


In cases like this, it’s much better to provide enough specific information to compel readers to continue reading than to write something “clever” that doesn’t give readers adequate information to decide whether or not they’re interested.

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If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.

That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.