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The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.Still others rely solely on paid membership subscriptions.Opinions and usage of online dating services also differ widely.Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.



For example, online dating sites may expose more female members in particular to stalking, fraud, and sexual violence by online predators.Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.Online dating services also differ widely in their revenue streams.While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.